GDPR (General Data Protection Regulation)

 EU’s GDPR stands for General Data Protection regulation and it gives more authority over  on line data of an individual that giant companies are using  for example, Google, Facebook and  Twitter.

Further, you can understand by Google’s collection of data for Adsense advertisement. Google collects data from your email-id, your cookies, search history and  YouTube. These data companies use for showing advertisement on the website content you reading and watching.

Furthermore, you might have noticed that if you have browsed a website about T-shirts and after sometime. You will see that advertisement about T-shirts are coming on the websites you are browsing next.  But, Google does not shows what  data is being collected.

After coming the regulation Google   will be bound to show your data and if you want to delete them you can .
Moreover, companies are updating their data privacy policies to  compliant with GDPR.

Google Cloud and GDPR
Facebook GDPR

Who will get affected?

  • Companies which are in EU.
  •  Outside EU but process EU’s user data.
  • Advertising companies that  collect and process  personal data for advertisement.
  • Marketing research companies that collect data to the market for services and products.
What if a company breaks the rule?
If a company breaks the rule 4% of the annual income or $24.6 million which one is bigger
will be fined.
What is deadline the regulation to be enforced?
25 may 2018 is the deadline for companies to make their data privacy policies compliant  with GDPR.
Conclusion-To sum up, GDPR is not a concern of only big firms. However, those who are running a blog or a small business. They also need to update their privacy policy complaint with regulation. I have tried to make you understand  GDPR is simple language hope it will help you to understand.

 

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