EU’s GDPR stands for General Data Protection regulation and it gives more authority over on line data of an individual that giant companies are using for example, Google, Facebook and Twitter.
Further, you can understand by Google’s collection of data for Adsense advertisement. Google collects data from your email-id, your cookies, search history and YouTube. These data companies use for showing advertisement on the website content you reading and watching.
Furthermore, you might have noticed that if you have browsed a website about T-shirts and after sometime. You will see that advertisement about T-shirts are coming on the websites you are browsing next. But, Google does not shows what data is being collected.
After coming the regulation Google will be bound to show your data and if you want to delete them you can .
Moreover, companies are updating their data privacy policies to compliant with GDPR.
|Google Cloud and GDPR|
Who will get affected?
- Companies which are in EU.
- Outside EU but process EU’s user data.
- Advertising companies that collect and process personal data for advertisement.
- Marketing research companies that collect data to the market for services and products.