What are Growth Hacking Strategies?
Growth hacking refers to grab the user base by continuous experiment on all available marketing channels and products the to rapid improvement of a business.
Further, from the above definition, it is difficult to distinguish growth hacking from marketing strategy. Giving examples are the better way to understand what is growth hacking.
Best examples of growth hacking.
1- Dropbox-
Dropbox is considered to be one of the best examples of growth hacking strategy. In Dropbox when a user wants to increase its file storage size drop box provides two options. Invite your friends or purchase storage. Further, human basic nature is that they like free things. So, users invite their friends and later some of them purchase too. Here drop box spreading its business without spending a dollar and also growing business.
2- Reliance Jio Infocomm Limited (Jio)-
This is ever great example in cellular service sector that reliance grab millions of users in 3 months after providing 3 months free services it made a huge user base, here main point is that Jio did not invest in 3G services, instead, it invested in 4G services because people were hungry of data and they were purchasing 3G data at the cost of $5 per month because other companies were not upgrading their systems to 4G, and Jio find the gap between users’ data needs technology upgrading gap.
3- Facebook–
This example of growth hacking I like very much, I will not discuss past of Facebook, instead, it still experiments to grab user base.
What is unique in facebook?
One of the best things that it does not distracts users, it brings news around the user which user belongs to, many other social media websites will bring celebrity news, weather news, what is U. S. president is doing and I wonder what they know this thing distract users. Moreover, Facebook cares about all the things it makes a video around users surroundings news around users because facebook study users behavior to continuously improve the user experience.
Strategies for growth hacking-
When it comes about strategies. I will discuss online businesses that what possible growth hacking tactics should be used to grab users.
1- Study the behavior of customers–
It is a very important factor to study behavior and patterns, by poll, quiz form submission, ask their experience, reviews, rating. But do not distract too much.
2- Find an easy way that users can use your online products-
Here I will give an example that if you are having a service and it requires login and password. Further, if you want the user to create a long password and fill out all the form 50% users will not sign up. However, if you provide a facility to sign up with Facebook or Google. It will become very easy for them to use your service.
3- Research and corresponding development with help of technology-
Gather data and do some quality research it helps deep insight into your business and finds out the solution with the help of technology.
Use social media, ad networks to quickly spread your product or service.